Top 5 Current Trends in the Marketing Industry
The marketing industry is ever changing, trends are constantly evolving, it can bedifficult to keep up. Nobody knows for sure what the marketing industry will look like yearsfrom now, or even a few months from now, however we can delve into the marketing trends thatcurrently dominate the industry. These trends will likely evolve into even […]
The Perils of a One-Page Website: Why Your Business Deserves More
In the ever-evolving digital landscape, a business’s online presence has become synonymous with its brand identity and success. The first point of contact for many potential customers is the company’s website, making it an invaluable tool for communication, engagement, and conversion. However, the trend of one-page websites has gained some traction, promising simplicity and minimalism. […]
Back to the Basics: Marketing 101
What is marketing? Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. Everything from market research to writing ad copy falls within the realm of marketing. At first, glance, marketing even a single product or service can seem like an enormous challenge. You understand the value of your […]
What are the benefits of Marketing for Companies?
It’s been said that marketing is more like food than medicine – a sustaining force more than a cure for whatever might ail a business. It’s an instructional metaphor to keep in mind for those times when money is tight and you’re tempted to scale back your marketing or to enter into a “marketing-free” zone, […]
