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What is marketing?

Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. Everything from market research to writing ad copy falls within the realm of marketing. At first, glance, marketing even a single product or service can seem like an enormous challenge. You understand the value of your offering – but how do you show it to consumers? And how can you ensure they actually pay attention to your message? Let’s start with some basic marketing principles.

The four Ps of marketing

In the late 20th century, marketing thought leaders developed the concept of the “Marketing Mix,” a set of concepts and tools that help companies achieve their objectives within a market. At the core of this model are the four Ps:

Reaching your target audience

You probably have some idea about who your target consumers are and why they might be interested in your product. If you’re selling a piece of accounting software, you know that your target buyer doesn’t want to spend hours every week making calculations by hand. But you can only trust your gut so far: 45% of businesses don’t have a formal digital marketing strategy. These organizations toss digital content into the abyss of the internet without ever measuring their results or thinking about how to do better. In other words, to be better than 45% of your competition, you need to conduct market research (read industry reports, monitor trends, engage your buyers in conversation) and then build a marketing plan based on the insights you reveal. By doing so, you can determine which channels are best for marketing your offerings. Eventually, website analytics can help you tweak your strategy until it’s perfect.

Types of online marketing

Once you know who makes up your target audience, you’ll need to determine how best to reach them. Integrated marketing strategies create a unified experience across all platforms. Some of the most prominent channels include:

You’ll likely need to use more than one type of marketing, but try not to spread your resources too thin. It’s better to have one or two robust channels than to have five unoptimized marketing campaigns.

Staying up-to-date with the latest marketing trends

A good marketer never stops learning. Though the fundamentals of marketing may remain steady over time, the specific strategies businesses deploy are affected by a number of factors, such as:

How do you forecast these changes? They can shift gradually over long periods of time, especially in the case of technology adoption. You can’t just put a finger on the wind and determine what the next trend will be. That’s when you turn to expert advice. Blogs are a great place to start. Those of us embedded in the world of marketing every day share our experiences, analyze reports and make educated predictions about the future of marketing. The MONSTERHOUSE Marketing AdvantageAt Monsterhouse Creative Studios, we believe in sharing creativity. We can help you engage and connect with your customers through innovative messaging, goals, objectives, and design across each channel and device. Now that you have more knowledge about the basics of marketing, consider calling us at 850.534.6599 to learn more about how we craft a winning website or about how we can connect your marketing strategy to your sales goals.https://www.brafton.com/blog/content-marketing/marketing-fundamentals-101/-Alexander Santo