Let's Talk

home / Case Study

Southern Fields Brewing

Southern Fields Brewing Case Study: From Grain to Greatness

Website: southernfieldsbrewing.com

Like on Facebook: /southernfieldsbrewing

Follow on Instagram: @southernfieldsbrewing

This case study highlights the impactful collaboration between MonsterHouse Marketing and Southern Fields Brewing, a craft brewery based in Campbellton, Florida. Since 2019, MonsterHouse has been pivotal in helping Southern Fields Brewing build its brand, expand its online presence, and grow to multiple locations across Florida, Georgia, and Alabama.

The Challenge: When Southern Fields Brewing reached out to MonsterHouse Marketing, they faced several challenges:

  • Brand Awareness: As a new brewery in a competitive market, Southern Fields Brewing needed to differentiate itself and gain recognition.
  • Growing Social Media: They wanted to grow their online following, particularly on Facebook and Instagram, to build a community of engaged customers.
  • Expansion Plans: With ambitions of opening more locations in Florida and Alabama, they needed a solid marketing foundation to support their growth.
  • Navigating the COVID-19 Pandemic: The brewery also had to overcome the challenges of operating during the pandemic

The Monsterhouse Method: MonsterHouse Marketing developed a comprehensive strategy that used a variety of digital marketing channels to meet Southern Fields Brewing’s needs. Key initiatives included:

  • Branding and Website Development: MonsterHouse worked with Southern Fields Brewing to create a unique brand identity. They also designed a visually appealing, user-friendly website that showcased the brewery’s products, events, and story.
  • Social Media Management and Advertising: MonsterHouse established and managed Southern Fields Brewing’s social media presence on Facebook and Instagram. By consistently sharing engaging content and running targeted social media ads, they helped increase brand visibility and drove more foot traffic to the brewery.
  • Google CPC Campaigns: To boost online visibility, MonsterHouse implemented Google CPC campaigns. Using carefully crafted ads, relevant keywords, and optimized landing pages, they attracted quality leads to the brewery’s website.
  • Graphic Design and Photography: Professional design services created eye-catching logos, packaging, and promotional materials. MonsterHouse also conducted on-site photography to capture the brewery’s ambiance, products, and events in a visually compelling way.
  • Email Marketing Campaigns: Targeted email campaigns engaged the brewery’s customer base by promoting newsletters, exclusive deals, event invitations, and personalized recommendations, all aimed at fostering customer loyalty.

Results: The efforts between MonsterHouse Marketing and Southern Fields Brewing led to impressive results:

  • Expanded Social Media Following: Southern Fields Brewing’s Facebook grew by 10,000+ followers, while their Instagram gained 3,000 followers, creating a loyal, engaged online community.
  • Increased Brand Recognition: The brewery became a staple in the Florida community, known for its high-quality beers, commitment to local sourcing, and community involvement.
  • Successful Expansion: Thanks to the solid marketing foundation built by MonsterHouse, Southern Fields Brewing successfully opened four additional locations in Florida and Alabama, drawing in new customers and solidifying its presence in new markets.