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Monark ABA

MonArk ABA Case Study: Expanding Success

Website: monarkaba.org

Like on Facebook: /monarkaba

Follow on Instagram: @monarkaba

When a tech company owner relocated to an area in Ohio with virtually no ABA therapy services for her daughter with autism, she knew she had to make a change. Armed with just an idea, she turned to Monsterhouse Marketing to help bring her vision to life. Our team not only delivered but went above and beyond to make her dream a reality with her 6th location underway in as little as 3 years with Monsterhouse Marketing in her corner.

The Challenge: When Monark ABA partnered with MonsterHouse Marketing, they faced several hurdles:

  • Limited Brand Recognition: As a new clinic, Monark ABA needed to build awareness in the community.
  • Establishing Credibility: Gaining trust and positioning itself as a reliable ABA therapy provider was a top priority.
  • Geographic Expansion: Monark ABA wanted to grow its reach by opening clinics in Findlay and Van Wert, Ohio.

The Monsterhouse Method: MonsterHouse Marketing implemented a comprehensive strategy to address these challenges and drive Monark ABA’s success.

  •  Branding and Website Development: MonsterHouse Marketing designed Monark ABA’s distinctive brand identity, including a logo, color palette, and messaging. A user-friendly website was created to showcase services, expertise, and client success stories.

  •  Social Media Management: New social media accounts on Facebook, Instagram, and LinkedIn were launched and managed. Regular posts featuring engaging content, informative updates, and client testimonials helped boost visibility and connect with families.

  •  Targeted Advertising Campaigns: Strategic social media ad campaigns highlighted Monark ABA’s expertise in ABA therapy, driving traffic to the website and encouraging inquiries.

  • Google CPC Campaigns: Pay-per-click (CPC) advertising further boosted Monark ABA’s visibility. Keyword research, compelling ad copy, and effective landing pages ensured high conversion rates.

Results: 

  • Enhanced Brand Awareness: Consistent branding and social media efforts established Monark ABA as a trusted name in Ottawa, Findlay, and Van Wert.
  • Successful Expansion: Two new clinics opened in Findlay and Van Wert, extending services to more families in need.
  • High Demand: All three clinics reached full capacity, with waiting lists reflecting the community’s trust in Monark ABA.