Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. It provides customers with important information about the business such as the address, phone number, website, and hours of operation, making it easier for them to find and contact the business.

Google Reviews, on the other hand, are a crucial aspect of a business’s online reputation. Positive reviews can help attract more customers and improve the business’s ranking in search results, while negative reviews can harm its reputation. Responding to reviews in a professional and timely manner can also demonstrate to customers that the business values their feedback and is committed to providing excellent customer service.

Overall, having an optimized Google My Business profile and actively managing Google Reviews can help businesses increase their online visibility, attract more customers, and improve their reputation.

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